An image circulating on social media claims thatEriscoFood company has rebranded as a face-saving measure after their recent controversy.
The claim is unproven.
Several Facebook posts now claim that Erisco has rebranded and changed its name after consumers boycotted its products over the move against Ms. Okoli.
One of the posts reads: “JUST IN: Erisco Foods Reportedly Rebrands Under New Name Nicodemously Amidst Boycott Of Product.”
The posts included photos of the owner of the company, its Nagiko tomato mix, and another brand of tomato mix called “Tomagood”, implying that this was the new brand name.
The tomato mix that Okoli tested in 2023 had the name “Nagiko” on it, which is the same as in a photo that was attached to some of the Facebook posts.
Erisco is a local maker of tomato paste, tomato mix, drinks, seasoning cubes, milk and chocolate cubes.
There is no evidence to show that the one with “Tomagood” on it was made by Erisco Foods.
According to its website, the company produces its tomato mixes under three names: Nagiko, Ric-Giko and Erisco.
There is nothing on the company’s website or social media handles to suggest that the company has changed its name. Its logo and other information on its website, including social media posts, remain under the name Erisco.
There is also no information about the purported “Tomagood”.
There is no evidence that Erisco Foods has changed its brand name. The photo of the tomato mix attached to the post suggesting a name change is not one of the brands on the company’s website.
Erisco Foods Limited became controversial after suing a Nigerian woman named ChiomaOkoli. It accused her of cybercrime and defamation for posting damaging claimsabout its tomato mix on social media in September 2023.
Okoli was critical of the quality of the tomato mix, expressing dissatisfaction with its taste and texture, and suggesting that it could be harmful.
Okoli’s case received widespread media coverage due to the resulting public outcry, with many suggesting that Erisco’s response was heavy-handed and an attempt to suppress consumer feedback.
However, in May 2024, the court granted Okoli bail in the sum of N5 million (US$3,640) and required her to produce two sureties, among other conditions.
CONCLUSION
The claim that EriscoFoods has rebranded their Tomato to Tomagood is FALSE
Jawn Staff
July 7, 2017 at 2:50 pm
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